So, what went wrong? A key factor was the lure of easy money. Short-sighted operators saw solar as a quick cash grab, driven by lucrative government incentives. They focused on aggressive sales tactics and cut corners on quality and service. Their strategy? Squeeze out a quick profit before the inevitable collapse. This “fly-by-night” culture created a minefield for consumers, with dodgy deals and subpar products masquerading as sustainable solutions.
The aftermath was devastating. Solar orphans faced mounting repair bills, unreliable systems, and the bitter realization that their dream of clean energy had turned into a costly nightmare. The industry’s reputation plunged, casting a shadow over legitimate solar companies and hindering widespread adoption.
But from the ashes rose valuable lessons for the entire solar ecosystem, including Australia. Here’s how we can ensure a brighter future:
